Benefits of Enterprise Social Networking(ESN)

First of all, what is Enterprise social networking?

When an organisation uses social media platforms both internally and externally to connect to individuals sharing common business goals refers to Enterprises social networking. These organisations can be startups, big corporations, institute or an NGO.

Importance internally-

Utilizing social networking within the organisation can help employees access knowledge and resources they need to work together effectively. Organisations utilize many third-party social media platforms like Yammer to help employees communicate among themselves. Slack a new social platform becoming popular within small organisations says "Slack gives your team the power and alignment you need to do your best work." Many software development organisations surely use platforms like Slack and Gitter to communicate with employees and open source contributors. When it comes to much smaller organisations like clubs and societies in colleges instant messaging services like Whatsapp plays major role in internal communication.

A picture from Slack demonstrating a connection between team members

Within campuses of organisations, in-house intranet facility helps in communication and Information management. HR departments can use social media to monitor the behaviour of employees. For example, if an employee applies for leave on behalf of illness but is found being out and enjoying then the HR department can take actions against him/her.

External importance-

Public social media platforms like Facebook, Instagram and Twitter help the organisation remain closer to their customers and understand customers' likes and dislikes thereby modifying their business operations as suited. Organisations also implement social media policies to protect their corporate brand. While some companies pay for ad campaigns across social media platforms while others sponsors vloggers and influencers promote their product.

Professional social media platforms-

Platforms like LinkedIn proves to be boon both for job seekers and job providers by bringing them to the same platform. Hiring managers can evaluate a job candidate based their Linkedin profiles on the professional side, while their character and personality can be judged by studying their Facebook and Instagram profiles. Candidates feed with good writing skills and frequent sharing of industry-related posts can assure a candidate's expertise and professionalism.